So here I am at Frocomm’s latest New Media Summit. This time it’s in Sydney, right on the Harbour at the Sebel Pier One. Watching great panel conversation about how social media is changing the face of public relations. Gerry McCusker from prdisasters.com makes a really good point that PR execs trying to control new media by spending lots of time on strategy etc. Gerry says these execs are missing the point and he’s right. Walter Jennings from The Perception Counsel talks about the need for authenticity. Question is, are PR people ready to be authentic? Do they know how to be?
