Is there a future for multimedia in this uncertain economic environment? Will it just be seen as an expensive novelty? IT financial expert Angus Matheson and I were invited to speak to the Sydney chapter of the International Association of Business Communicators this week.
We basically agreed that financial institutions ignore ‘new’ media at their peril. There has never been a more important time for them to communicate truthfully and effectively. This is not the time for spin or obfuscation. Clear, smart, non patronising communication is vital.
And why concentrate on conventional media when it only represents about a quarter of the communication equation.
We both felt the audience was very responsive to this message and it was good to see such a switched on group. It will certainly be very interesting to see how the financial world uses multimedia to communicate with an increasingly concerned audience…
